BRIEF
Create a logo and visual identity for the fitness company.
Ballet Fusion is a company that offers ballet training online and in-studios across London and Devon.
WHAT I DID
My goal was to create a brand that linked ballet and fitness with a hint of sophistication. A brand that was chic and sporty.
For the logo, I was inspired by the elegance of the Didot typefaces, particularly Bodoni. As per the shapes, I wanted them to be open and with invisible diagonal lines that give a sense of movement and dynamism as ballet does.
In addition to the logo, I designed a set of icons, sub-marks icons, social assets, and digital banners for the website and digital Ads.