BRIEF
Create a campaign event that aims to attract a younger market and change the original perceptions of a chosen company. I chose the auction house Southgate Auction Rooms and the targeted market are teenagers and University freshers.
IDEA
The concept was making the ‘rare and the bizarre’ something cool. This is achieved by the playful tone of voice, quirky typeface and the bright colors. I decided to create stories about the auctioned artefacts and give them more personality.